Services
About the services WillMWCreative's provides.
Brand identity and web design for independent businesses that have outgrown their image. Everything is built around a core concept, delivered without hand-offs, and made to last.
Brand Identity //
What's included in brand identity design?
Brand identity is the complete visual system behind your business; a logo suite, colour palette, typography, and the rules that keep all of it consistent wherever your brand appears. Done right - it positions your business clearly, closes the gap between what you do and how you're perceived, and builds recognition that compounds over time.
Logo Design: a primary mark built around a defined concept. Delivered in full vector format, with variations for different applications and sizes.
Typography: type systems that work at every scale. Headings, body copy, supporting text, consistent, readable, and brand-appropriate throughout.
Brand Guidelines: a clear reference document covering correct usage, spacing rules, colour values, and typeface specifications. The thing that keeps everything consistent once the project is done.
Colour Palette: selected and refined to communicate, not just aesthetically considered, but strategically sound.
Business Card Design: a branded business card, print-ready and consistent with the identity system.
Social Toolkit: high quality digital assets to be posted on social media on launch, establishing your new brand.
Web Design //
What's included in a custom website build?
A fully responsive, custom-designed website built around your brand; not a template. SEO and copy-writing are included as standard, so the site is ready to be found and ready to convert from day one.
Supporting Services //
What else can you do?
Brand identity and web design are the foundation. Supporting services are how that foundation gets applied; across the touch-points that make a brand feel consistent in the real world.
Custom Typography: high-quality digital typefaces and hand-rendered letterforms. For when off-the-shelf type won't do what you need it to.
Print & Editorial: packaging, brochures, and everything in between. Designed to the same standard as the rest of the brand.
Social Media Assets: templates and design assets that keep your brand consistent across platforms.
Infographics: complex information made visual and legible. Useful wherever data or process needs to land quickly and clearly.
