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Project //
Ride It Cycles
Project Type: Logo Design
Project Brief: The task for Ride It Cycles was to evolve the previous Ride It Cycles logotype into something that was fresher and more modern, while retaining the brand's established identity. In addition to the logo, a variety of assets were created to support the brand’s presence in Bude and beyond, including an extended colour palette for use across different media.
Using the chain ring, or sprocket of a bike, I made the addition of a mark that works to not only identify the logo within the cycling sector, but also creates a visual focus. In the same way that 'X' marks the spot, this element provides direction.
Will was super quick and efficient in producing a great logo and images for my business. Quick communication and a pleasure to work with.
Leigh Gregory / Ride It Cycles
JRD Plumbing Heating Renewables // Logo Design
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